Collective Intelligence: When to Ask A Group of People Instead of Google

 

Groups are smart. Really smart. For over 100 years, research into Collective Intelligence has shown that when you combine the knowledge and opinions of large groups, the results are far more accurate and insightful than from any single participant.

Simply put — “Many minds are better than one…”

In the past, tapping Collective Intelligence was slow and dull, using polls and surveys to find the statistical mean. But now, a new technology called “Artificial Swarm Intelligence” allows online groups to think together in real-time by forming a unified system that can answer questions, make predictions, reach decisions, even crack jokes…

Collective Intelligence is not simply group intelligence but is a process that combines progress and ideas, which would be tenuous otherwise. It can help you overcome the three main setbacks when assembling research or finding solutions to difficult problems- first is the lack of control and communication when gathering information initially, second is the disparity between two or more workers when assessing the same topic, and third is the absence of close scrutiny when drawing a conclusion.

Collective intelligence is what differentiates a simple discussion among friends or colleagues from professional networking centered on a single objective that amasses knowledge from various people. It is information that expands from multiple minds when they exist together instead of working on an individual level. Forming a consensus, making collective decisions, combining ideas from independent resources, and encouraging people through healthy competition are all components of collective intelligence.

What is Collective Intelligence?

In order to apply the concept of collective intelligence, knowing exactly what it is becomes necessary. According to the National Endowment for Science Technology and the Arts (NESTA), Collective Intelligence is a process through which a large group of individuals gather and share their knowledge, data, and skills for the purpose of solving societal issues.

You may also refer to it as a combination of a group’s wisdom and knowledge. The entire concept surrounding collective intelligence states that when several minds come together, they reach a level of intelligence that cannot be attained on an individual level.

Therefore, collective intelligence is a type of shared intelligence that arises from the combined efforts, collaboration, productive discussions, and interpretations of many individuals. Though it has been around for a long time, recent technological advancements connecting thousands of individuals with a few simple touches have completely transformed what collective intelligence can achieve.

The Principles of Collective Intelligence

Theorists Don Tapscott and Anthony Williams are of the opinion that collective intelligence is the ultimate result of group behavior. It is based on mass collaboration founded upon the following principles:

Unity

This term implies that in collective intelligence all individuals have an open or united approach. It means that when you and your group are applying this concept, all can share and exchange ideas freely without marking any idea as ‘mine.’ All theories and suggestions are openly exchanged without any unnecessary competition or possession among your team.

Peering

This refers to the ability of participants at all levels to open up and work on projects horizontally without the need for approval from a senior body or hierarchy. Peering allows all workers, regardless of the status as a junior employee or boss, to feel confident of their position and work without having to perpetually stress about critical judgment.

However, peering also comes with the responsibility of making smart decisions and acting in a way that is beneficial for the team. While it bestows all participants with numerous independent rights, peering also requires professionalism, active thinking, and planning.

Sharing

Food is not the only thing your friends expect you to share. Another vital principle of collective intelligence is the equal sharing of all intellectual property and resources among the group members. It makes way for an unrestricted flow of constructive criticism and ideas.

When you and your team make fair and equal use of all supplies and resources, all members are motivated to work to their full potential. Such practices lead to prolific results and better understanding among the group members (unless you disagree to share food).

Global Action 🌐

This principle is structured upon the emergence of modern technology, which allows several organizations to communicate beyond their usual collaborators’ networks and engage a larger audience. Global action helps overcome significant barriers like country borders, departmental restrictions, and time differences. It enables your group to grasp and utilize innovative ideas, unique talents, and new markets.

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